Real Journeys - Milford Sound Coach and Nature Cruise departing Te Anau

A Qualmark Certified Business

Qualmark is the Tourism New Zealand's official quality assurance organisation.

To display a Qualmark symbol a business must meet strict environmental, sustainability and quality standards.

Businesses are awarded a Bronze, Silver or Gold award depending on their performance against the Sustainable Tourism Business criterion.

Qualmark Bronze Sustainable Tourism Business Award

To achieve a Bronze Award a tourism business must meet all Qualmark’s minimum standards contained in the Sustainable Tourism criteria. It identifies a business with a high level of professionalism, an awareness of the impact it has on the environment and a customer centric approach.

Qualmark Silver Sustainable Tourism Business Award

A Silver Award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations. Proactive leadership and management ensure that a culture of high performance is evident throughout the entire business. The business will have a real focus on continuously improving their economic, social and environmental performance to ensure the tourism product they deliver is a genuine, constantly improving sustainable experience.

Qualmark Gold Sustainable Tourism Business Award

A Gold Award recognises the best sustainable tourism businesses in New Zealand, with the delivery of exceptional customer experiences an integral part of everything they do. A Gold Sustainable Tourism Award identifies those businesses leading the way in making the New Zealand tourism industry a world class sustainable visitor destination.