Waitomo - Kiwi Cave Adventure

What does Qualmark mean for you?

When you see the Qualmark logo, your activity of choice is endorsed by New Zealand Tourism’s official quality assurance organisation and backed by leaders in the industry. It’s your trusted guide to iconic activities and experiences that are awarded for their exceptionally high level of quality, safety and sustainability.

This activity has a Qualmark Award

This award identifies a business with a high level of professionalism, a keen awareness of the impact it has on the environment and a commitment to a customer centric approach.

This award is evidence of a sophisticated tourism business that consistently exceeds visitor expectations. Their proactive leadership and management ensure the business’s focus on continuously improving their economic, social and environmental performance to create genuine, constantly evolving and sustainable tourism experiences.

This award recognises the best sustainable tourism businesses in New Zealand. It denotes exceptional customer experiences at the heart of everything the company does. This business is leading the way in making the New Zealand tourism industry a world class sustainable visitor destination.